EV Charging Stations Expand with Flashier Locations and Highway Visibility
EVgo Inc. actively promotes new charging stations through various marketing strategies. The company regularly organizes ribbon-cutting ceremonies at station launches, complete with flags, flyers, and complimentary doughnuts to generate local community interest.
To increase visibility and accessibility, EVgo collaborates with property partners to install neon signage at charging locations. The company also works with state governments to place highway signs directing drivers to their charging stations, making it easier for EV owners to locate charging points during their journeys.
These initiatives reflect the growing effort to make EV charging infrastructure more visible and user-friendly, addressing one of the key concerns in EV adoption - charging station awareness and accessibility.