AutoTrader's Editorial Director Erin Baker shares valuable insights about the gender gap in the UK automotive industry and the challenges surrounding electric vehicle adoption.

Erin Baker brings over two decades of automotive journalism experience, starting at The Daily Telegraph in 2003 before serving as their Managing Director of Motoring. She later worked as a consultant at the Goodwood estate before joining AutoTrader as Editorial Director.

Key Discussion Points:

• The growing gender disparity in the automotive industry and potential solutions
• Women's engagement levels with electric vehicles compared to men
• How technical jargon creates barriers for consumers, particularly women
• The missed opportunity to revolutionize the industry with the introduction of EVs
• The challenge of complex automotive terminology, even for industry experts

The conversation highlights how the electric vehicle revolution could have transformed the automotive industry but instead maintained existing barriers. Baker emphasizes the need for clear, accessible information and gender-neutral approaches to make EVs more appealing to all consumers.

Important EV Topics Covered:

• Making EV information more accessible
• Breaking down technical barriers
• Creating inclusive marketing strategies
• Improving consumer education
• Addressing gender-specific concerns in EV adoption

This discussion is part of a broader series featuring industry leaders advocating for diversity in the electric vehicle sector, including conversations with Fully Charged's Imogen Pierce and Energy UK's CEO Emma Pinchbeck.

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