Jaguar Reveals First Electric GT Concept Following Controversial Rebrand
Jaguar has unveiled a teaser of its first concept car following its recent controversial rebrand, showcasing a glimpse of what will become a fully-electric GT car competing with the Porsche Taycan and Audi e-tron GT.
The teaser image reveals the rear corner of the concept, featuring pronounced haunches and a dramatically sloping roofline reminiscent of the iconic E-Type and F-Type Coupe. Sharp creases contrast with subtle curves, while a flat portion houses a horizontal grille likely to feature the new 'Leaper' emblem.
Blue car rear view closeup
Notably, the concept appears to follow Polestar 4's design approach with no rear window. Camouflaged shots of the production vehicle show a cab-rearward silhouette, contrasting with the I-Pace's cab-forward design, featuring a long bonnet and dummy grille.
Colorful Jaguar cars on display
The rebrand introduces a new rounded wordmark, a 'Jr' flourish for wheel center caps, and a reimagined 'Leaper' emblem integrated within horizontal lines. Jaguar's new design philosophy, dubbed 'Exuberant Modernism,' aims to "copy nothing" and be "fearlessly creative."
Jaguar emblem on white background
Gold Jaguar monogram emblem
Jaguar's future strategy focuses on luxury rather than volume sales, with plans to launch three electric models priced over £100,000. The brand will operate through a more exclusive dealer network, marking a significant shift from its current market position.
Jaguar leaper hood ornament logo
The concept car will make its full debut at Miami Art Week in December 2024, representing a crucial step in Jaguar's transformation into a fully-electric premium brand.
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