AERO Marketing Group and Racer Media & Marketing have formed a strategic partnership, combining their expertise in automotive lifestyle events and media creation.

The partnership enables AERO to leverage Racer's media creation capabilities as their preferred vendor, while Racer benefits from AERO's event execution expertise. This collaboration follows Racer Media & Marketing's recent management team expansion and strategic move into live and streaming content.

AERO has also invested in Racer's recent capital raise, demonstrating their confidence in Racer's management and ownership team. The partnership builds on decades of existing relationships between the organizations.

Key partnership benefits:

• Combined expertise in automotive lifestyle events and media
• Enhanced media creation capabilities
• Expanded event execution resources
• Access to live and streaming content development
• Shared strategic vision for industry growth

This collaboration marks a significant development in the automotive lifestyle and media landscape, promising innovative solutions for clients in both sectors.

Jason Altzman, President of AERO, emphasizes RACER's position as the most respected name in US motorsports media, while Paul Pfanner, CEO of Racer Media & Marketing, Inc., highlights the strategic alignment of both companies' visions for future growth and expansion.

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