Aston Martin's Cowell Targets 90% Success Rate in F1 Car Development

Aston Martin's Cowell Targets 90% Success Rate in F1 Car Development

By Michael Anderson

February 5, 2025 at 02:16 AM

Aston Martin's CEO Andy Cowell is implementing strategic changes to enhance the team's car development success rate, addressing a crucial weakness in their Formula 1 performance.

The team's struggles with delivering effective car updates during the 2023 and 2024 seasons have prompted a focused approach on improving the correlation between simulation and real-world performance.

Aston Martin F1 cars racing

Aston Martin F1 cars racing

Key objectives under Cowell's leadership:

  • Increase update success rate from current levels to 90% track effectiveness
  • Enhance simulation accuracy at the AMR Technology Campus
  • Validate developments before trackside implementation
  • Optimize use of advanced CFD tools and new wind tunnel facilities

Organizational changes include:

  • Cowell taking on the team principal role from Mike Krack
  • Departure of Dan Fallows and Tom McCullough
  • Upcoming addition of Adrian Newey to the technical team

Cowell emphasizes the importance of matching simulation data with on-track performance, noting that while a 20% success rate is considered good in R&D environments, track-side implementations must achieve significantly higher reliability.

The restructuring focuses on leveraging individual strengths within the team and establishing a more effective technical leadership structure, all aimed at maximizing lap time improvements through successful car development programs.

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