Audi CEO: Cadillac's F1 Entry Strengthens Formula 1's Future Value
Cadillac's forthcoming Formula 1 entry strengthens the value proposition of Audi's F1 project, according to Audi CEO Gernot Döllner. The development comes as Audi prepares to take over the Sauber team (currently competing as Stake) for the 2026 season.
Red and black Formula One car
General Motors plans to become F1's 11th constructor in 2026, pending FIA approval. Döllner views this addition as a validation of F1's strength as a platform and welcomes the increased competition.
In November, Audi secured significant investment from the Qatar Investment Authority (QIA), effective January 2024. The deal emerged after Qatar officials visited Audi's Hinwil facility and powertrain unit, impressed by the operation's professionalism and strategic vision.
The QIA investment, similar to Cadillac's backing from billionaire Mark Walter, demonstrates the financial resources needed to compete at F1's highest level. Döllner emphasizes that this external investment doesn't diminish Audi's commitment but rather enhances the project's long-term viability through additional capital injection.
The partnership model, now common among F1 teams, represents a crucial step in Audi's strategy to establish itself among the sport's elite competitors. The manufacturer maintains its full commitment while strengthening its financial position through strategic partnerships.