Electric vehicle charging stations have become a profitable venture for retailers after years of uncertainty. According to a 2024 J.D. Power study, retail locations are now the most popular spots for public EV charging, serving several key demographics:

• Long-distance travelers
• Truckers and commercial drivers
• Ride-hailing service drivers
• The 5% of EV owners without home charging capabilities
• Apartment dwellers who rely on public charging infrastructure

This shift represents a significant opportunity for retailers to tap into the growing EV market while providing an essential service to multiple consumer segments. The increasing adoption of electric vehicles has transformed what was once a costly investment into a valuable customer amenity and revenue stream.

Public charging stations at retail locations solve a critical infrastructure gap, particularly for those who cannot install home charging systems. As EV adoption continues to grow, retailers who invest in charging infrastructure are positioning themselves to benefit from increased foot traffic and longer customer dwell times.

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