Formula E Launches Star-Studded Event to Bridge Season's Two-Month Gap
Formula E's innovative "Evo Sessions" will bridge the two-month gap between race weekends by challenging 11 celebrities to become Formula E drivers in a groundbreaking event.
The program will culminate at Miami International Autodrome on March 5-6, where participants will drive Formula E's GEN3 Evo race cars after six weeks of intensive training with Formula E teams.
Blurred race cars at motorsport event
Confirmed participants include:
- Brooklyn Peltz Beckham (media personality)
- Sergio Aguero (soccer legend)
- Emelia Hartford (actor and motorsport influencer)
- Cleo Abram (tech content creator)
- Lucien Laviscount (British actor)
- Vinnie Hacker (model and influencer)
The preparation process includes:
- Physical conditioning
- Driver coaching
- Engineering briefings
- Custom car fitting
- Simulator sessions
Formula E CEO Jeff Dodds explains the initiative aims to provide audiences with unique insights into becoming a Formula E driver while expanding the sport's fan base toward its goal of reaching 500 million fans by 2030.
The entire journey will be documented through Formula E's social media channels and a feature-length documentary, showing the transformation from rookie to racing driver.
"I've loved motorsport all my life," says Beckham about his participation. "It's an incredible opportunity to actually get behind the wheel and experience what it takes to compete at the top level of motorsport."
The remaining participants and team partnerships will be announced in the coming weeks.
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