How EVgo Charging Stations Drive New Revenue for Retail Businesses

How EVgo Charging Stations Drive New Revenue for Retail Businesses

By Michael Anderson

December 8, 2024 at 10:32 PM

EVgo charging stations have become a strategic advantage for retailers looking to attract and retain customers. Here's how they create new business opportunities:

#1: People Shop While They Charge

80% of EVgo customers regularly shop at nearby retailers during charging sessions, with over 60% confirming they shopped during their last charge. With charging sessions lasting 15-45 minutes, this creates valuable shopping time.

Woman charging BMW at EV station

Woman charging BMW at EV station

#2: Charging Availability Influences Shopping Decisions

Over 80% of shopping customers choose retail locations based on charging station availability. EVgo stations support all EV models, including Tesla vehicles through integrated connectors. Stations appear prominently on Google Maps, PlugShare, and Tesla navigation systems.

Tesla dashboard navigation display

Tesla dashboard navigation display

#3: EVgo Customers Have Strong Spending Power

The average spending per shopping session ranges from $37.94 for general retail to $42.22 for grocery stores. EVgo customers typically:

  • Have higher education levels (70% with four-year degrees)
  • Earn over $100,000 annually
  • Belong to Millennial and Gen Z demographics

Man unloads Tesla near charging station

Man unloads Tesla near charging station

#4: Significant Revenue Potential

A single EVgo charging station can generate approximately $120,000 in additional annual revenue:

  • Average 5,872 charging sessions per year
  • 48% of sessions result in store visits
  • $42.22 average spending per visit

EVgo Advantage™ Program

This proprietary coupon technology sends exclusive offers to charging customers via text, increasing average basket size by 60% (from $42 to over $70).

Phone displaying digital store coupon

Phone displaying digital store coupon

Strategic Timing

With electric vehicle adoption expected to grow 4-5x by 2025, early adoption of charging stations provides a competitive advantage. Installing EVgo stations involves no cost to retailers and includes full support throughout the process.

Tesla parked in snowy parking lot

Tesla parked in snowy parking lot

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