Leclerc Dominates Monaco Friday Practice with Piastri Close Behind
McLaren's presence in Formula E has challenged their traditional orange "papaya" livery, pushing them to explore new identity frontiers while maintaining their racing heritage.
The team's unique black and electric blue livery for their Formula E debut marks a significant departure from their signature look, representing both innovation and adaptability in the electric racing series.
Formula 1 car racing on track
McLaren Racing's Creative Director Louise McEwen explains that while papaya remains core to their Formula 1 identity, Formula E demanded a fresh perspective. The distinctive color scheme reflects the team's commitment to sustainability and technological advancement in electric motorsport.
This design strategy demonstrates McLaren's understanding that different racing series require unique visual identities while preserving the brand's core values. The Formula E livery successfully balances tradition with innovation, setting a new standard for racing aesthetics in the electric era.
The bold move has resonated well with fans and demonstrates how traditional racing teams can successfully adapt their identity for new motorsport categories without compromising their heritage.