Netflix and Formula 1 are in discussions over U.S. broadcasting rights starting from 2026, marking a potential shift from ESPN's current coverage that ends in 2025. This development comes as F1's popularity continues to surge in the American market.

Several key factors make Netflix a strong contender:

• Existing successful partnership through "Drive to Survive" docuseries
• Recent hire of ESPN's VP of production Kate Jackson as director of sports
• Growing experience in live sports broadcasting, including NFL games and WWE Raw
• Previous F1-related content including the Netflix Cup golf crossover event

Other potential bidders include:

• ESPN (current rights holder)
• Amazon (F1 partner through AWS)
• Apple (producing F1-themed Brad Pitt movie)

The negotiations come at a crucial time for F1's U.S. presence, with the sport experiencing unprecedented growth in the region. F1's strategy of maintaining shorter broadcast deals has allowed them to capitalize on the sport's increasing value in the American market.

Netflix's bid aligns with their expanding live sports portfolio, which includes:

• NFL Christmas games
• Mike Tyson vs. Jake Paul boxing match
• WWE Raw
• FIFA Women's World Cup rights (2027 and 2031)

ESPN has declined to comment on the ongoing negotiations, citing corporate policy. The final decision will significantly impact F1's media presence in one of its fastest-growing markets.

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