O'Reilly Auto Parts Offering $20,000 Prize for Lucas Oil Late Model Series Top Rookie
O'Reilly Auto Parts has announced a significant $20,000 sponsorship for the Lucas Oil Late Model Dirt Series Rookie of the Year award.
Dirt Track Digest Rookie logo
The comprehensive rookie program includes:
- $20,000 cash prize for Rookie of the Year
- $10,000+ in product certificates from manufacturers
- $5,000 for second place
- $2,500 for third place
- Additional prizes including a pit bike from Dave Warren Powersports and a fire suppression system
Rookie eligibility requires drivers to declare their intent before the first event after April 1. A $100 bonus will be awarded to the highest-finishing rookie in each feature event after this date.
The 2025 series schedule features:
- 58 events
- 25 unique venues
- 16 states
- January to October timeline
Contributing manufacturers include Behrent's Performance Warehouse, Brodix, DMI, Fast Shafts, FOX Shocks, Keyser Manufacturing, MD3, MSD, PEM, Pro Fabrication Headers, Schoenfeld Headers, Slicker Graphics, Simpson Race Products, Strange Oval, Summit Racing Equipment, Swift Springs, Thermo-Tec, Wehrs Machine, Wieland Metal Services, and Wilwood Brakes.
The Lucas Oil Late Model Dirt Series, established in 2005, features top dirt late model drivers competing in major events across the country. All events are streamed live on FloRacing, with select races broadcast on MAVTV, bringing high-intensity dirt track racing action to fans nationwide.