Pato O'Ward dominates IndyCar merchandise sales in 2024, leading all drivers through official vendor channels. Arrow McLaren's rising Mexican star also found success with his independent merchandise line, including the popular "Pato Who?" collection.

Josef Newgarden secured second place in merchandise sales despite occasional fan controversy, while Alexander Rossi claimed third, giving Arrow McLaren two drivers in the top three positions.

Team Penske stands as the only team with its complete driver lineup in the top 10, with Newgarden (P2), Will Power (P8), and Scott McLaughlin (P9).

Key Merchandise Insights:

• Honda Indy Toronto was the highest-selling event outside the Indy 500
• Parkside Collectables trading cards ranked in the top five products sold
• Driver jerseys and car models were the most popular items
• Overall merchandise sales have increased for seven consecutive years

According to Alex Damron, Penske VP of Communications, the sales reflect strong fan engagement and growing interest in the sport. The series uses sales data to plan future merchandise offerings and special promotions, though revenue sharing details with drivers and teams remain private.

Revenue sharing reports from anonymous sources indicate relatively modest returns for both drivers and team owners, though specific percentages weren't disclosed.

The merchandise top 10 closely mirrors the drivers' championship standings, with nine of the top 10 championship finishers appearing in both lists. Only Romain Grosjean (17th in standings) and Santino Ferrucci (9th in standings) traded places between the two rankings.

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