Amazon's Prime Video will sponsor Chase Elliott's No. 9 Chevrolet for three NASCAR Cup Series races in 2025, marking a significant expansion of their NASCAR involvement.

The Prime Video sponsorship includes:

• Talladega Superspeedway (April 27)
• Kansas Speedway (May 11)
• All-Star Race at North Wilkesboro Speedway (May 18)

The partnership extends through 2027, with Prime Video serving as a full-season associate sponsor. This collaboration aligns with Prime Video's new seven-year NASCAR broadcasting agreement, which includes coverage of key races like the Coca-Cola 600, Nashville Superspeedway, Michigan International Speedway, Mexico City, and Pocono Raceway.

This sponsorship helps fill the void left by Hooters, who departed midway through the 2024 season after failing to meet contractual obligations.

"We're thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. "Chase is a wildly popular, championship-winning driver, and we can't wait to see the No. 9 Prime Video team in action."

Team owner Rick Hendrick praised the partnership's innovative approach to delivering content to fans, while Elliott expressed enthusiasm about Prime Video's fresh perspective on NASCAR: "They're leaders in entertainment and technology, and I think that's a perfect fit on a lot of levels."

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