Jim Primrose was a legendary figure in local Dirt Modified racing, known for his exceptional success as a car owner across the United States and Canada. His competitive spirit and dedication to excellence extended beyond racing to snowmobile competitions and business ventures.

As the owner of Jim's Performance Plus, a successful snowmobile dealership in Iroquois, Ontario, Primrose established himself as a prominent figure in motorsports. He dominated grass drag competitions and provided top-quality service for snowmobiles and Can Am four-wheelers alongside his son Jimmy.

His racing legacy began in the 1980s when he sponsored various drivers, including Chico Dingwall. In 1999, Primrose formed his first race team with Mark Hitchcock, achieving immediate success at Brockville, Cornwall, and Mohawk tracks.

Notable achievements of Primrose's teams include:

• 2010 DIRTCar 358 Modified track title at Can Am Speedway
• 2010 DIRTCar 358 Modified regional championship with Tim O'Brien
• 2011 Applefest Shootout victory at Brighton Speedway
• 2015 Modified division win at Cornwall with Chris Herbison
• 2022 Brockville victory with Lee Ladouceur

Throughout his career, Primrose worked with several distinguished drivers, including:

• Mark Hitchcock (Brockville Speedway Hall of Famer)
• Tim O'Brien
• Chris Herbison
• Lee Ladouceur

Primrose's dedication to racing was evident in his unwavering support of his teams and drivers, particularly those who drove his signature numbers 88 and 95 358 Modifieds. His passion for excellence and commitment to motorsports left an indelible mark on the racing community.

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