GRIDLIFE's 2024 Season Wraps Up with Record-Breaking Numbers in Motorsport & Music Events
GRIDLIFE concluded its record-breaking 2024 season at Thunderhill Raceway Park, marking significant growth across all metrics. The motorsport and music festival series demonstrated remarkable expansion in driver participation, audience engagement, and entertainment offerings.
Key Achievements:
- 2,951 on-track entries (30% increase from 2023)
- 34% increase in GRIDLIFE Touring Cup (GLTC) registration
- 107 drivers at TrackBattle TimeAttack (largest field in North America)
- 160 entries in the new GRIDLIFE RUSH SR National Championship
- 280 drift drivers across seven rounds
Race car drifting on track
Competition Highlights:
- 30 different manufacturers reached victory lane
- Eight season champions crowned
- Matan Rosenberg became youngest-ever GRIDLIFE Champion at age 20
- New TrackBattle Podium Sprint format introduced
- Average of 44 entries per GLTC race across 40 races
Entertainment and Reach:
- 60 live music performances featuring Grammy winners T-Pain and Deadmau5
- Headliners included Zeds Dead, Madeon & Liquid Stranger
- 339,000 social media followers
- 65 million digital impressions
- 17 season partners
Concert crowd watching music performance
Demographic and Audience:
- 73% of audience between 18-34 years old
- Events held at major North American motorsports facilities
- Broadcast-quality multicam streams on YouTube and Twitch
GRIDLIFE's success stems from its unique blend of motorsports competition, music festivals, and automotive culture. The organization plans to announce its 2025 schedule in the coming weeks, aiming to continue setting new standards in motorsport and entertainment.
Related Articles
IndyCar Legend Mike Hull to Speak at 2024 Race Industry Week
