Comcast Renews NASCAR Partnership, Adds New Fastest Lap Bonus Point
Comcast has extended its NASCAR partnership, maintaining its position as a premier Cup Series partner and Xfinity Series title sponsor. The Cup Series partnership spans multiple years, while the Xfinity Series entitlement extends through 2025.
Mobil 1 NASCAR Xfinity car racing
Key Updates:
- Introduction of 'Xfinity Fastest Lap' program across all three national series
- One race point awarded to driver and owner for fastest single lap in each race
- Xfinity Mobile becomes NASCAR's official wireless partner
- Xumo (Xfinity-Charter streaming platform) becomes official video and streaming partner
Matt Leder, Comcast's VP of brand partnership and engagement, emphasized the renewed relationship's focus on enhancing competition and fan engagement through innovative approaches.
The expanded partnership through Xumo will deliver immersive viewing experiences and exclusive content to customers, strengthening the connection between NASCAR and its audience.
NASCAR's Executive VP Michelle Byron highlighted Comcast's decade-long contributions to fan experience and community initiatives, expressing enthusiasm for the partnership's continued growth in 2025 and beyond.