RACER's The Creative Drive: Formula Drift Co-Founder Jim Liaw Talks Racing's Future
Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift, shares his extensive experience in motorsports during an interview at the 2024 PRI Show in Indianapolis.
Throughout the conversation, Liaw provides valuable insights into:
- The founding and development of Formula Drift
- His transition to leading PRI as General Manager
- Current marketing strategies in motorsports
- Industry evolution and future trends
- Key challenges and opportunities in racing
Man wearing business suit
The discussion explores how motorsports has transformed over the years and what industry professionals can expect in the coming decades. Liaw's unique perspective, drawn from both grassroots racing and corporate leadership, offers valuable insights for anyone involved in or interested in the racing industry.
This interview, conducted in December 2024, provides a comprehensive look at the state of motorsports and its future trajectory through the eyes of one of its most influential figures.
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