Endurance and racing icon Danica Patrick are launching their 2024 "Smart Drivers Choose Endurance" national marketing campaign, building upon their successful partnership to promote intelligent vehicle protection choices.

The campaign focuses on empowering drivers to make cost-effective decisions about vehicle care through comprehensive auto protection plans that shield owners from expensive breakdown costs.

"Being a professional driver taught me the importance of being ahead of the game, not just on the track but off it as well," says Patrick, former IndyCar and NASCAR driver. "Making smart, proactive choices about car care is crucial, and Endurance stands for saving drivers from the unexpected."

Endurance CEO Justin C. Thomas emphasizes the company's commitment: "Our partnership with Danica Patrick highlights our dedication to helping drivers navigate the road ahead with confidence and financial wisdom."

Since 2012, Endurance has established itself as an industry leader in comprehensive auto protection, paying hundreds of millions in claims and helping customers save thousands on vehicle repairs. Their plans are endorsed by real customers, recommended by ASE Certified mechanics, and highly rated on consumer advocate websites.

The company recently achieved several notable milestones:

• Silver award in the 2025 Stevie Awards for Customer Service and Sales excellence
• Launch of the Endurance Cares charitable giving initiative
• Recognition as Best Vehicle Protection Plan Provider of 2024

Based in Northbrook, Illinois, Endurance continues to focus on Empowering Confidence for the Road Ahead™ through their comprehensive vehicle protection solutions.

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