FOX Sports unveiled its first IndyCar Series driver promotional video featuring two-time Indianapolis 500 winner Josef Newgarden, which aired during Sunday's NFC Wild Card Game between the Green Bay Packers and Philadelphia Eagles.

The promotion, which combines humor and bold messaging, features NFL analyst Tom Brady alongside Team Penske driver Newgarden. The spot was part of a larger promotional effort that included filming sessions with reigning IndyCar champion Alex Palou and Arrow McLaren's Pato O'Ward at FOX Sports in Los Angeles.

The promotional video has gained significant traction, generating over 1.2 million views on the @IndyCaronFOX X (formerly Twitter) account within 36 hours. It also reached the 4.8 million subscribers of the @NFLonFOX account. The game broadcast featuring the spot attracted an average of 35.9 million viewers, peaking at 39.5 million.

Meyer Shank Racing team owner Mike Shank praised the promotion, stating, "IndyCar hit it out of the park. They got it right... And now we've got Tom Brady involved in IndyCar."

The promo cleverly incorporated the Indianapolis 500 milk-drinking tradition, successfully avoiding the controversy of the 2014 "Veins of Milk" ABC promotion that featured Newgarden in what became an unintentionally controversial presentation.

The new FOX Sports promotion marks the beginning of the network's IndyCar coverage, which starts March 2 on FOX TV. The spot effectively introduces IndyCar racing to FOX's mainstream audience while maintaining the sport's traditions and professional image.

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