Genesis Makes Bold LMDh Racing Commitment with Dubai Launch
Genesis joins Hypercar/GTP racing with ambitious long-term commitment
Genesis unveiled its LMDh program at Dubai's Burj Khalifa, showcasing the GMR-001 model for both WEC and IMSA competition. The presentation demonstrated the brand's serious approach to top-level endurance racing.
Genesis Magma Racing team and car
Team Principal Cyril Abiteboul confirmed Genesis' commitment through 2029, emphasizing stability and long-term development. The program includes establishing a race team at Paul Ricard and relocating facilities to Frankfurt, involving over 200 personnel.
Key Program Details:
- Chose LMDh platform over LMH for practical accessibility
- Partners with ORECA for chassis expertise
- Uses twin-turbo V8 engine based on Hyundai's WRC unit
- Staggered entry: WEC in 2026, IMSA in 2027
Monaco cityscape with race cars
The project, approved on September 1, 2023, gives the team 16 months to prepare for the 2026 WEC season opener. Genesis chose endurance racing over Formula 1 and Formula E for its technological relevance and design inspiration.
Red race car rear view
Development Timeline:
- 2025: Track testing begins
- Q2 2025: IMSA team selection
- ELMS competition with IDEC Sport as preparation
- Driver evaluation ongoing, including Logan Sargeant, Jamie Chadwick, and Mathys Jaubert
The program faces challenges in powertrain development and team building, but Genesis has implemented strategic partnerships and shortcuts to accelerate progress. The manufacturer aims to be competitive while building a sustainable long-term presence in endurance racing.
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