The 2025 Rolex 24 At Daytona delivered an unforgettable racing spectacle, marking significant growth for IMSA and sports car racing in America.

With 61 cars on track, the race featured intense competition across all classes, with dramatic battles lasting through the entire 24 hours. Notable achievements included Penske's back-to-back overall victory, Ford's first win with the Mustang, and Corvette's success with the Z06 GT3.R in the GTD class through the AWA team.

The race's final moments were particularly thrilling, with incredibly close finishes across all classes:

• GTP: Top three separated by just 4.4 seconds
• GTD: Eight cars within 10.5 seconds
• Close battles in LMP2 and GTD PRO classes

Viewership and engagement reached new heights:

• Peak Total Audience Delivery: 1.4 million viewers
• Average viewership: 901,000 (140% increase from 2024)
• Streaming viewership up 33% year-over-year
• Estimated four-day attendance exceeded 100,000

Digital platforms showed remarkable growth:

• YouTube views: 2.93 million (international streaming)
• YouTube subscribers: Increased from 602,000 to 750,583 in January
• Record-breaking drone footage: Over 3 million views
• 10 social media posts exceeded 1 million views each

These impressive metrics, combined with increased attendance and younger demographics, suggest a broader surge in racing interest across all major series, including NASCAR, IndyCar, and Formula 1 in the United States.

The 63rd Rolex 24 At Daytona not only delivered exceptional racing but also demonstrated the growing popularity of sports car racing in America, setting a promising precedent for motorsports' future growth.

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