Race Industry Week: Laguna Seca CEO Eberhart Reveals 55-Year Vision for Historic Track

Race Industry Week: Laguna Seca CEO Eberhart Reveals 55-Year Vision for Historic Track

By Michael Anderson

February 25, 2025 at 02:44 AM

Lauri Eberhart, CEO of Friends of Laguna Seca, outlines an ambitious transformation plan for WeatherTech Raceway Laguna Seca during EPARTRADE's 5th Annual Race Industry Week. The comprehensive 55-year revitalization strategy focuses on three key areas:

  1. Preserving the track's historic legacy
  2. Enhancing spectator experiences
  3. Developing sustainable infrastructure for future generations

Woman smiling in racing jacket

Woman smiling in racing jacket

Under Eberhart's leadership, Friends of Laguna Seca aims to modernize the facility while maintaining its iconic status in motorsports. The initiative will transform the raceway into a premier motorsports and recreation destination, ensuring its viability for decades to come.

The development plan includes facility upgrades, improved amenities, and enhanced visitor services, all while preserving the track's legendary characteristics that have made it a favorite among racing enthusiasts worldwide.

This long-term commitment demonstrates Friends of Laguna Seca's dedication to securing the venue's position as a cornerstone of international motorsports, benefiting both the racing community and local economy.

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