
IMSA Expands Partnership with Konica Minolta to Launch New STEM Education Program
Konica Minolta Business Solutions U.S.A., Inc. has renewed and expanded its partnership with IMSA to include support for a new STEM education program targeting high school students in select race markets.
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IMSA Racing Porsche GT3 Cup
The Konica Minolta Business Center will continue serving as IMSA's paddock operations hub while adding new STEM initiatives. Students will gain hands-on experience through:
- Interactions with team engineers and drivers
- Visits to the IMSA Technology Center and race control
- Access to corporate and OEM partners
- Comprehensive in-school STEM curriculum
"Since 2015, we have started each new agreement with an innovative initiative that fulfills a greater purpose," said Michael Mathé, Chief Operating Officer at Konica Minolta. "The IMSA racing circuit provides students with real-world, high-intensity examples of STEM."
The STEM curriculum, developed with EVERFI, will be available to over 60,000 teachers at no cost. Key features include:
- Interactive, game-based lessons
- Scenario-based learning focused on motorsports
- Career-oriented content in motorsports and technology
- Integration with Konica Minolta's existing educational solutions
IMSA President John Doonan emphasized the program's importance: "STEM education and the opportunity to introduce IMSA to the next generation of engineers, mechanics, and business leaders has long been a passion of mine."
The program launches in January 2025 at the Rolex 24 At Daytona, with additional race markets to be announced later.
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