King's Hawaiian Joins Hamlin for Four NASCAR Cup Series Races in 2025
King's Hawaiian has partnered with Joe Gibbs Racing to sponsor Denny Hamlin in four NASCAR Cup Series races during the 2025 season.
Denny Hamlin at Phoenix Raceway
The sponsorship schedule includes:
- Atlanta Motor Speedway (June 28)
- Daytona International Speedway (Aug. 23)
- Bristol Motor Speedway (Sept. 13)
- Martinsville Speedway (Oct. 26)
Additionally, King's Hawaiian will serve as a season-long associate sponsor for the No. 11 Toyota. This multiyear agreement comes as FedEx, Hamlin's previous primary sponsor since 2005, ended its NASCAR involvement after the 2024 season.
The partnership marks a significant collaboration between two family-owned businesses. King's Hawaiian, celebrating its 75th anniversary, previously sponsored Brad Keselowski's No. 6 Ford at RFK Racing.
"We're very excited to welcome King's Hawaiian to our team," said Hamlin, who is entering his 20th full season in the Cup Series. "It's certainly a product we are very familiar with in our household and a great brand that has made a strong commitment to our sport."
Joe Gibbs, team owner and founder, emphasized the significance of partnering with a brand that has become integral to many families' daily lives over the past 75 years, expressing enthusiasm for celebrating this milestone both on and off the track.
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