Penske Entertainment has partnered with GridRival to provide IndyCar Series fans with a new mobile app-based fantasy gaming experience.

GridRival, known for its previous sponsorship of Team Hardpoint Porsche in IMSA's WeatherTech SportsCar Championship, offers both Season-Long Fantasy Leagues and Daily Fantasy Contests where players can win real money. The platform has now expanded its coverage to include both Formula 1 and IndyCar.

The service combines long-term strategy with daily challenges, catering to both dedicated racing strategists and casual fans. CEO Ross Fruin emphasizes the platform's focus on providing an experience that matches the excitement of live racing.

This partnership coincides with IndyCar's expanding presence on FOX Sports. According to Mackenzie Williams, IndyCar's senior marketing director, GridRival's expertise in motorsports gaming and social functionality made it an ideal choice for engaging the series' growing fan base.

The platform aims to enhance fan engagement through its comprehensive fantasy sports experience, featuring:

• Season-long fantasy leagues
• Daily fantasy contests with real money prizes
• Social-first game mechanics
• In-depth motorsports coverage

This partnership marks a significant step in IndyCar's digital fan engagement strategy, offering supporters new ways to interact with the sport throughout the racing season.

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