Ryan Zummallen and Sam Mitani, two prominent figures in automotive journalism and literature, join RACER's The Creative Drive podcast to share their experiences and insights. Zummallen, founder of Carrara Books and author of The Cult of GT-R, brings his expertise in automotive storytelling, while Mitani draws from his extensive background as former International Editor at Road & Track and creator of the Prototype Trilogy.

The Creative Drive podcast, hosted by RACER's Creator Network President Taro Koki, explores creativity within the automotive industry through in-depth conversations with diverse creators. The show features discussions with YouTubers, directors, authors, designers, builders, photographers, journalists, and creator economy experts, examining their motivations, origins, creative processes, and strategies for building audiences in the digital age. Each episode offers unique insights into the creative journey, including both triumphs and challenges faced by automotive content creators.

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