Atlassian becomes Williams' largest-ever title partner in historic Formula 1 deal, transforming the team into "Atlassian Williams Racing." The partnership represents the biggest commercial agreement in Williams' 48-year history.

The Australian software company, which reported $4.4 billion in revenue for 2024, joins Williams amid F1's growing appeal to technology brands. The partnership will leverage Atlassian's AI capabilities and collaboration tools to enhance team performance.

Team Principal James Vowles emphasized the significance of the partnership: "This is a momentous day in our team's illustrious history and a major milestone in our comeback transformation. Atlassian's technology and tools will help unleash our full potential by improving teamwork across the organization."

Atlassian CEO Mike Cannon-Brookes highlighted the natural alignment between F1 and his company's mission: "Formula 1 is the ultimate team sport. When great teams have the right tools and practices, they can achieve things that would be impossible alone."

The team will unveil their 2025 car, the FW47, at Silverstone with an interim livery. The official livery reveal is scheduled for February 18 at London's O2 Arena during the F1 75 season launch event.

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