e.l.f. Cosmetics, sponsor of Katherine Legge's No. 51 Dale Coyne Racing Honda, secured two prestigious Clio Sports Awards for their groundbreaking Indianapolis 500 campaign. The cosmetics brand made history as the first in its industry to activate at the iconic race.

The award-winning campaign, developed by BRANDed Management and Day One Agency, excelled in two categories:

• Experience/Activation
• Fan Engagement

The "Indy 500 Lip Oil Change Campaign" featured innovative on-site activations at Indianapolis Motor Speedway and a comprehensive digital media strategy. The initiative focused on engaging female fans while promoting women's participation in motorsports.

"The e.l.f. Cosmetics collaboration was by far and away the most meaningful partnership I have ever seen in racing from a female perspective," said Katherine Legge. "I am beyond proud to represent a brand that cares so much about the same things that I do, and am very much looking forward to doing more great and meaningful things with them to change the landscape of racing."

This partnership represents a significant milestone in IndyCar's efforts to diversify its fanbase and promote inclusivity in motorsports. The awards were presented at the annual ceremony in New York on December 5, 2024.

Very cool to see @DaleCoyneRacing sponsor @elfcosmetics win two Clio advertising awards for their initiatives at the Indy 500 with brand ambassador/driver @katherinelegge. pic.twitter.com/Z38646q8TI

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